Overview

AMPscript includes several functions for working with website or ‘site-based’ content in Marketing Cloud. See the table below for a few different options for creating site-based content in Marketing Cloud:

Application Feature Description
Email Studio Landing Pages (Classic Content) Stand-alone, individual web pages that can be published with static or personalized content
Email Studio Microsites (Classic Content) A collection of one or more landing pages
CloudPages Landing Pages Stand-alone, individual pages that can be published with static or personalized content with editor interface options (Classic Editor or Content Builder)
CloudPages Code Resource JavaScript, CSS, JSON or other supporting web page assets
CloudPages Microsites A collection of one or more landing pages with a graphical site map interface

Applications for AMPscript and site-based content include:

  • personalized landing pages for marketing campaigns, promotions or offers
  • custom preference centers
  • web pages and forms that integrate with data from Sales and Service Cloud Objects

TIP: AMPscript can be used in CloudPages Code Resources; for example, to conditionally change CSS styles based on the Business Unit MID, or to modify styles based on URL parameters.