Content syndication enables content from external, publicly accessible HTTP sources to be included in emails and landing pages.

Applications include embedding the following content in emails and landing pages:

  • news feeds
  • dynamically generated content (for example, personalized images)
  • product information from an e-commerce or content management system (CMS) platform
  • personalized maps
  • personalized charts
  • localized content based on a Subscriber’s location (for example, content in different languages)

Optionally, syndicated content can also be cached, whereby retrieved content for the duration of an email send.

NOTE: There are several best practices to consider when using syndicated content. Refer to Content Syndication Best Practices.