Content syndication enables content from external, publicly accessible HTTP sources to be included in emails and landing pages.
Applications include embedding the following content in emails and landing pages:
- news feeds
- dynamically generated content (for example, personalized images)
- product information from an e-commerce or content management system (CMS) platform
- personalized maps
- personalized charts
- localized content based on a Subscriber’s location (for example, content in different languages)
Optionally, syndicated content can also be cached, whereby retrieved content for the duration of an email send.
NOTE: There are several best practices to consider when using syndicated content. Refer to Content Syndication Best Practices.