About The AMPscript Guide
AMPscript is a scripting language for Salesforce Marketing Cloud. You can use it to create highly sophisticated, personalized content through an extensive set of functions.
The language follows a simple syntax and semantics. With an understanding of the fundamentals, you can quickly gain proficiency in AMPscript — no prior experience in scripting languages is needed.
This book extends the existing Salesforce documentation to provide an authoritative reference manual on AMPscript. Whether you are inexperienced in writing scripts or are already highly proficient in AMPscript, this book will enable you to enjoy rapid development through clear explanations and extensive documentation on all AMPscript functions, including real-world supporting code samples for you to reuse.
About the Authors
Eliot is a Marketing Cloud Consultant at AttributeValue based in Melbourne, Australia. Eliot provides AMPscript training and consulting to companies around the world and has written several books on Marketing Cloud. Eliot is a regular speaker at international and community events.
Adam is a Principal Architect on the Global Salesforce Team at Slalom. He’s developed sophisticated solutions for global clients in his years working in Marketing Cloud. Adam is an active contributor on Salesforce StackExchange.