by dev | Apr 21, 2018 | Book
Syntax Personalization strings are enclosed within double percentage delimiters; for example, %%string%%. However, these delimiters should not be included when used in an AMPscript function (refer to Attributes). The containing string is case-insensitive. NOTE: If the...
by dev | Apr 21, 2018 | Book
InvokeCreate This function executes the creation of the instantiated Marketing Cloud API Object. The function returns a status code, message and an error code. API error codes are outlined in the official documentation. Arguments InvokeCreate(1,2,3,4) Ordinal Type...
by dev | Apr 21, 2018 | Book
Constants In programming, a constant is a value that never changes. In AMPscript, these predefined or hard-coded values are used to set a fixed value for evaluation or lookup. They can be a constant, numeric, string or a Boolean value.
by dev | Apr 21, 2018 | Book
Attribute Strings Attribute data strings are used to personalize content based on the context of the Contact or Subscriber to which they are sent. These values are derived from a field or attribute related to the Contact or Subscriber. These can include the following...
by dev | Apr 21, 2018 | Book
InvokeDelete This function executes the deletion of the instantiated Marketing Cloud API Object. In order to delete an object, you must specify a ID, ObjectID or CustomerKey property for the object. API error codes are outlined in the official documentation. Arguments...
by dev | Apr 21, 2018 | Book
Numeric Constants Numeric constants consist of an unquoted set of numerals. They can also include one decimal point and can be prefixed with a minus symbol to indicate negative values. Numeric constants cannot contain commas, as indicated below: %%[ var...