by dev | Jun 3, 2018 | Book
Foreword The fourth industrial revolution is driving new data, devices, and consumer expectations. Today’s digital marketer needs to adapt and put the consumer at the center of every experience. Marketers must know their consumers like never before, engage with...
by dev | Apr 21, 2018 | Book
Content Syndication As the content syndication feature executes external HTTP requests, there are implications if the feature is used excessively. You should consider the following guidelines when using content syndication: Occurrences Limit the number of content...
by dev | Apr 21, 2018 | Book
IsEmailAddress This function confirms whether or not a value matches a valid email syntax. The function returns true if the syntax is valid or false if it’s not. Argument IsEmailAddress(1) Ordinal Type Required Description 1 String True Email address to validate...
by dev | Apr 21, 2018 | Book
Syntax The content syndication syntax uses an HTTPGet command suffixed with a URL. This string should be contained within %% delimiters. The syndicated content will be returned where the string appears in the email or landing page. NOTE: Content Syndication is only...
by dev | Apr 21, 2018 | Book
Shared Content Areas Suppose you have a loyalty email campaign that includes a section above the footer displaying the current reward level. If that element needs to be included in all of the loyalty messaging, the block would be a good candidate isolation as a...
by dev | Apr 21, 2018 | Book
IsNull Similar to the Empty function, this function provides a conditional evaluation of an expression. If the expression evaluates as null, the function will output true, otherwise it will output false. Argument IsNull(1) Ordinal Type Required Description 1 String...