by dev | Jun 3, 2018 | Book
Foreword The fourth industrial revolution is driving new data, devices, and consumer expectations. Today’s digital marketer needs to adapt and put the consumer at the center of every experience. Marketers must know their consumers like never before, engage with...
by dev | Apr 21, 2018 | Book
Content Syndication As the content syndication feature executes external HTTP requests, there are implications if the feature is used excessively. You should consider the following guidelines when using content syndication: Occurrences Limit the number of content...
by dev | Apr 21, 2018 | Book
Syntax Guide uses tags to define where data or content should appear on a page. The most basic type of tag is a Simple Tag. Referred to as a ‘variable’ in Mustache or an ‘expression’ in Handlebars, a Simple Tag is represented in curly braces;...
by dev | Apr 21, 2018 | Book
Proactively Using RaiseError Often in the development stage, the primary sending audiences are incomplete or based completely on fictitious data. Making assumptions about sending audience attributes and external data can get you into trouble. One way to approach this...
by dev | Apr 21, 2018 | Book
AMPscript and Guide AMPscript functions can be included as inline functions in Guide tags. To include an AMPscript function in a Guide tag, prefix the function with a = character. NOTE: When using Guide in CloudPages with AMPscript, it is necessary to escape OMM...
by dev | Apr 21, 2018 | Book
Debugging If your code isn’t working the way you think it should, there are a few techniques you can use to narrow the problem.