Foreword

Foreword The fourth industrial revolution is driving new data, devices, and consumer expectations. Today’s digital marketer needs to adapt and put the consumer at the center of every experience. Marketers must know their consumers like never before, engage with...

Content Syndication

Content Syndication As the content syndication feature executes external HTTP requests, there are implications if the feature is used excessively. You should consider the following guidelines when using content syndication: Occurrences Limit the number of content...

RaiseError

RaiseError This function enables the suppression or cancellation of an email send. It is useful for exception handling in your code, if an unexpected result occurs. Arguments RaiseError(1,2,3,4,5) Ordinal Type Required Description 1 String True Error message to...

Empty Return Handling Options

Empty Return Handling Options If the syndicated content URL returns empty content, the platform assumes there is no syndicated content relevant to the context of the email, and continues the email send. This behavior can be changed by appending a number delimited by a...

V

V This function outputs the value of a variable. It is commonly used when a variable is defined within a code block and the result is displayed in an email, message or web page. Argument V(1) Ordinal Type Required Description 1 String True Variable value to output...

Best Practices

Overview What is a best practice anyway? Often it’s a narrowing of the options — throwing out what doesn’t work, leaving the only the essentials as a “here’s what works” list. Marketing Cloud communities like...