by dev | Jun 3, 2018 | Book
Foreword The fourth industrial revolution is driving new data, devices, and consumer expectations. Today’s digital marketer needs to adapt and put the consumer at the center of every experience. Marketers must know their consumers like never before, engage with...
by dev | Apr 21, 2018 | Book
Content Syndication As the content syndication feature executes external HTTP requests, there are implications if the feature is used excessively. You should consider the following guidelines when using content syndication: Occurrences Limit the number of content...
by dev | Apr 21, 2018 | Book
Overview Marketing Cloud’s Server-Side JavaScript (SSJS) has several advantages over AMPscript. First, JavaScript is more mainstream and familiar to developers. Marketing Cloud SSJS also includes additional features that do not exist in AMPscript, like arrays,...
by dev | Apr 21, 2018 | Book
Leveraging the Toolbar Validate in Classic Content Often overlooked, the Validate button in Classic Content will provide additional details on any syntactical issues. Starting there is a good plan. In Content Builder, this syntax validation is built-in. It’s...
by dev | Apr 21, 2018 | Book
FormatNumber This function formats a string as a number. Format patterns follow the C# format types outlined in the official Microsoft documentation: Standard Numeric Format Strings Standard Date and Time Format Strings Some of these custom formats are supported:...
by dev | Apr 21, 2018 | Book
GetValue This function returns the value of the specified Subscriber attribute or AMPscript variable. Argument GetValue(1) Ordinal Type Required Description 1 String True Subscriber attribute or AMPscript variable from which to return a value NOTE: The function is...