by dev | Jun 3, 2018 | Book
Foreword The fourth industrial revolution is driving new data, devices, and consumer expectations. Today’s digital marketer needs to adapt and put the consumer at the center of every experience. Marketers must know their consumers like never before, engage with...
by dev | Apr 21, 2018 | Book
Content Syndication As the content syndication feature executes external HTTP requests, there are implications if the feature is used excessively. You should consider the following guidelines when using content syndication: Occurrences Limit the number of content...
by dev | Apr 21, 2018 | Book
Overview Marketing Cloud provides templating features through Guide Template Language (also referred to as ‘Guide’ or ‘GTL’) which is based on the Mustache and Handlebars.js template engines. Mustache, aptly named after its curly brace syntax...
by dev | Apr 21, 2018 | Book
Leveraging the AttributeValue and Empty Functions It is good practice to assume that any of the contextual personalization variables/strings in an email or web page might not exist or be blank. If you reference a Profile Attribute or Data Extension column name that...
by dev | Apr 21, 2018 | Book
Syntax Guide uses tags to define where data or content should appear on a page. The most basic type of tag is a Simple Tag. Referred to as a ‘variable’ in Mustache or an ‘expression’ in Handlebars, a Simple Tag is represented in curly braces;...
by dev | Apr 21, 2018 | Book
Proactively Using RaiseError Often in the development stage, the primary sending audiences are incomplete or based completely on fictitious data. Making assumptions about sending audience attributes and external data can get you into trouble. One way to approach this...