by dev | Apr 21, 2018 | Book
Attribute Strings Attribute data strings are used to personalize content based on the context of the Contact or Subscriber to which they are sent. These values are derived from a field or attribute related to the Contact or Subscriber. These can include the following...
by dev | Apr 21, 2018 | Book
InvokeDelete This function executes the deletion of the instantiated Marketing Cloud API Object. In order to delete an object, you must specify a ID, ObjectID or CustomerKey property for the object. API error codes are outlined in the official documentation. Arguments...
by dev | Apr 21, 2018 | Book
Numeric Constants Numeric constants consist of an unquoted set of numerals. They can also include one decimal point and can be prefixed with a minus symbol to indicate negative values. Numeric constants cannot contain commas, as indicated below: %%[ var...
by dev | Apr 21, 2018 | Book
System Strings Marketing Cloud includes a library of system-based personalization strings which can be included in a message or on a page to output a value, based on the context of the Subscriber, Contact or a message. Email Date Strings NOTE: Date-based...
by dev | Apr 21, 2018 | Book
String Constants String (or text) constant values must use double or single quotes, as indicated in the example here: %%[ var @statusTier set @statusTier = "Gold" ]%% If quotation marks appear within the text, string constants can escape the delimiting quote when...
by dev | Apr 21, 2018 | Book
Email Data Strings String Description Example Output emailname_ Name assigned to the email Spring Newsletter _messagecontext The context in which the Subscriber viewed the message or page. Either: SEND – an email that is sent to a Subscriber PREVIEW – an email that is...