by dev | Apr 21, 2018 | Book
Introduction Digital marketing is changing. Again. The lines between digital marketing and Customer Relationship Management (CRM) is blurring because the need for highly personalized, relevant communication is greater than ever before. The unique needs and desires of...
by dev | Apr 21, 2018 | Book
Overview AMPscript is a scripting language for Salesforce Marketing Cloud. You can use it to create highly sophisticated, personalized content through an extensive set of functions. The language follows a simple syntax and semantics, making it quick to learn and easy...
by dev | Apr 21, 2018 | Book
Syntax As AMPscript is a server-side language, the code can be included in any location in an email, web page, SMS or push message. Similar to other scripting languages, AMPscript is interpreted and not compiled, which means that it’s interpreted in the order it...
by dev | Apr 21, 2018 | Book
AMPscript Blocks AMPscript blocks are used to define code for interpretation but do not display output where the code appears in the email or on the page. There are some exceptions to this rule through the provision of two functions, Output and OutputLine, which...
by dev | Apr 21, 2018 | Book
Inline AMPscript Inline AMPscript provides a convenient method of interpreting and executing a function within message content. Unlike AMPscript blocks, inline AMPscript can only be used with a single function, and the function output is displayed where the inline...
by dev | Apr 21, 2018 | Book
Tag-based Syntax As an alternative to the AMPscript block syntax, the HTML script tag is also supported. This syntax can be beneficial when developing in both Server-Side JavaScript (SSJS) and AMPscript, as it provides a standardized syntax for interpreting both...