by dev | Apr 21, 2018 | Book
Einstein Email Data Strings The following strings can be used for formatting and sanitizing Einstein Email Recommendation data. These strings differ from other system personalization strings in that they behave similar to a function, where the string value is...
by dev | Apr 21, 2018 | Book
Dynamic Link Tracking AMPscript enables dynamic content to be included as an alias attribute in html anchor links within HTML email content. In turn, these values are available in email engagement reports. Example In this example, a ‘Country’ value is...
by dev | Apr 21, 2018 | Book
Chaining When using Einstein Email Data Strings, strings can be chained together into a single string. The example below illustrates that for a ProductName attribute with a value Vintage Cruiser Bike, Vintage is changed to Classic and the product name is displayed in...
by dev | Apr 21, 2018 | Book
Order of Operations Like other scripting languages, AMPscript is interpreted from top to bottom, which means that variables have to be declared and set before they can be used. However, email components are interpreted in the following order: Preheader HTML body Text...
by dev | Apr 21, 2018 | Book
Execution Context When creating web-based content — either landing pages, Web Collect or Smart Capture forms — the execution context of the page (‘load’ or ‘post’) can be detected by the global, read-only variable @@ExecCtx. The variable...
by dev | Apr 21, 2018 | Book
Overview These AMPscript functions provide a means for interacting with the Marketing Cloud SOAP API in the context of a microsite page, CloudPage or MobileConnect SMS message. While they are more verbose than the regular AMPscript functions, these API functions do...