Syntax

Syntax Guide uses tags to define where data or content should appear on a page. The most basic type of tag is a Simple Tag. Referred to as a ‘variable’ in Mustache or an ‘expression’ in Handlebars, a Simple Tag is represented in curly braces;...

Proactively using RaiseError

Proactively Using RaiseError Often in the development stage, the primary sending audiences are incomplete or based completely on fictitious data. Making assumptions about sending audience attributes and external data can get you into trouble. One way to approach this...

AMPscript and Guide

AMPscript and Guide AMPscript functions can be included as inline functions in Guide tags. To include an AMPscript function in a Guide tag, prefix the function with a = character. NOTE: When using Guide in CloudPages with AMPscript, it is necessary to escape OMM...

Debugging

Debugging If your code isn’t working the way you think it should, there are a few techniques you can use to narrow the problem.

AMPscript & Server-Side JavaScript

Overview Marketing Cloud’s Server-Side JavaScript (SSJS) has several advantages over AMPscript. First, JavaScript is more mainstream and familiar to developers. Marketing Cloud SSJS also includes additional features that do not exist in AMPscript, like arrays,...

Leveraging the Toolbar Validate in Classic Content

Leveraging the Toolbar Validate in Classic Content Often overlooked, the Validate button in Classic Content will provide additional details on any syntactical issues. Starting there is a good plan. In Content Builder, this syntax validation is built-in. It’s...