GetValue

This function returns the value of the specified Subscriber attribute or AMPscript variable.

Argument

GetValue(1)

Ordinal Type Required Description
1 String True Subscriber attribute or AMPscript variable from which to return a value

NOTE: The function is prefixed with an Attribute object to retrieve Subscriber attributes (either Attribute Strings or System Strings) or a Variable object to retrieve AMPscript variables. Prefixing AMPscript variables with an @ character is optional.

Example 1

%%[

var @firstName

set @firstName = AttributeValue("firstName") /* value from attribute or DE column in send context */
set @firstName = "Leon" /* or a literal value */

]%%
<script runat="server">

Platform.Load("core","1.1.5");

var firstName = Variable.GetValue("@firstName");

Write("<br>firstName: " + firstName);

</script>

Output

firstName: Leon

Example 2

<script runat="server">

Platform.Load("core","1.1.5");

var firstName = Attribute.GetValue("firstName");
var sk = Attribute.GetValue("_subscriberKey");
var email = Attribute.GetValue("emailaddr");
var jobid = Attribute.GetValue("jobid");

Write("<br>firstName: " + firstName);
Write("<br>subscriberKey: " + sk);
Write("<br>email: " + email);
Write("<br>jobid: " + jobid);

</script>

Output

firstName: Leon
subscriberKey: 0032v0000313dgcXYZ
email: [email protected]
jobid: 12345