Foreword
The fourth industrial revolution is driving new data, devices, and consumer expectations. Today’s digital marketer needs to adapt and put the consumer at the center of every experience. Marketers must know their consumers like never before, engage with them across the entire journey, and personalize every interaction.
AMPscript is a powerful scripting language that is unique to Salesforce Marketing Cloud. It provides a standard personalization language across all digital marketing channels, enabling rapid development. AMPscript empowers organizations to respond to changing consumer and market needs with highly relevant messages.
This book will show you how to quickly and easily leverage AMPscript to improve your marketing results, and have fun while you’re doing it.
Joanna Milliken
SVP, Product Management
Salesforce