Once a variable is declared, it can be set. Variables are set using a syntax that comprises of four elements:
- the variable name
- a single equals symbol (
- a personalization string, constant or AMPscript function (which can contain nested functions).
Refer to the example below, where variables are set as a personalization string (
@firstName), AMPscript function (
@localDate) and constant (
%%[ var @firstName, @localDate, @promotionEndDate set @firstName = FirstName set @localDate = SystemDateToLocalDate(Now()) set @promotionEndDate = '10/15/2018' ]%%