Attribute Strings

Attribute data strings are used to personalize content based on the context of the Contact or Subscriber to which they are sent. These values are derived from a field or attribute related to the Contact or Subscriber. These can include the following data sources:

  • Email Subscriber Profile Attributes
  • Sendable Data Extension Fields
  • Journey Builder Entry Source Attributes
  • MobileConnect Data Strings
  • MobileConnect Contact Data Strings
  • MobilePush Attributes
  • Journey Builder Entry Source

For example, if you have a Profile Attribute named Member ID, then you can reference it as an attribute personalization string in a AMPscript block as [Member ID] or inline like %%Member ID%%.

The same is true if you are sending to a Data Extension with a field named Member ID.