If link tracking in an email is not enabled when the email is sent, the RedirectTo function is not required.
If the RedirectTo function is not used in the
href attribute when an attribute or variable is used, the hyperlink will not be resolved with the attribute or variable, for example it will appear as,
NOTE: HTML bookmarks are not supported by the RedirectTo function; for example, a link value that resolves to
|1||String||True||Attribute or variable containing the URL to redirect to|
In the following example, an email is sent from a Sendable Data Extension containing a field named ‘store’.
%%[ var @link set @link = concat("https://limedash.com/offers/",store) ]%% Sign up <a href="%%=RedirectTo(@link)=%%">here</a> to receive special offers.
For a Subscriber with a store value of ‘Melbourne’, the following tracked
href hyperlink attribute will be resolved when the email link is clicked.