AMPscript is a scripting language for Salesforce Marketing Cloud. You can use it to create highly sophisticated, personalized content through an extensive set of functions. The language follows a simple syntax and semantics, making it quick to learn and easy to code.

Unlike other general-purpose languages such as JavaScript, Perl and Python, AMPscript is a server-side scripting language that has been developed for a specific runtime environment (Salesforce Marketing Cloud), where scripts are interpreted and executed when the content is rendered.

AMPscript is a language in two parts: a syntax and library of functions. With an understanding of these, it’s possible to quickly gain proficiency in the language, without prior programming or scripting experience, and create highly personalized, dynamic content for direct marketing campaigns.