BeginImpressionRegion
This function marks the beginning of a region to be tracked within the impression tracking infrastructure. It has no output.
Argument
BeginImpressionRegion(1)
| Ordinal | Type | Required | Description |
|---|---|---|---|
| 1 | String | True | Name of the Impression Region to track |
NOTE: By default, the Impression Region name cannot be an AMPscript variable.
NOTE: Impression Regions are implicitly closed at the end of the email. They can be (and typically are) closed explicitly with the EndImpressionRegion function.
Example 1
%%=BeginImpressionRegion("PrimaryNavigation")=%%
<a href="https://limedash.com/shop" alias="Shop">Shop</a> |
<a href="https://limedash.com/contact" alias="Contact">Contact</a>
%%=EndImpressionRegion(0)=%%Example 2
While it is not explicitly supported, dynamically named Impression Regions can be created by forcing AMPscript to be evaluated using the TreatAsContent function.
%%=TreatAsContent(concat("%", "%=BeginImpressionRegion('", "PrimaryNavigation_", _messagecontext, "')=%", "%"))=%%
<a href="https://limedash.com/shop" alias="Shop">Shop</a> |
<a href="https://limedash.com/contact" alias="Contact">Contact</a>
%%=EndImpressionRegion(0)=%%