Subscriber Data Strings

String Description Example Output
emailaddr The email address of the Subscriber [email protected]
firstname_ or firstname The Subscriber’s first name from the ‘FirstName’ Subscriber Profile Attribute Leon
lastname_ or lastname The Subscriber’s last name from the ‘LastName’ Subscriber Profile Attribute Green
subscriberid A system-defined numeric identifier representing a Subscriber 1234
_subscriberkey A user-defined unique identifier representing a Subscriber M123456
listid The corresponding list identifier of the Subscriber; returns the All Subscribers list id if the email is not sent to a specific list 12345
list_ The listid value suffixed with an underscore character and the email type (either TEXT or HTML) 12345_HTML
listsubid A system-defined identifier representing the Subscriber’s relationship to the list 987654321
_messagetypepreference The Subscriber’s preferred email type, as defined as in the HTML Emails Attribute in the Subscriber record; either TEXT or HTML HTML
_listname The user-defined list name; returns an empty value if the All Subscribers list is used VIP Members
_emailid The system-defined numeric identifier of the email 33345
_JobSubscriberBatchID A numeric identifier of the batch associated with a Triggered Email; this value defaults to 0 for a List send 5554321
_DataSourceName The value of the List, Group, Sendable Data Extension or Data Extension Filter related to the email send; returns an empty value if the All Subscribers list is used VIP Members