MobileConnect Contact Data Strings

The following personalization strings represent the MobileConnect Demographic data for a mobile subscriber in Marketing Cloud.

String	Description	Example Output
`_CarrierID`	Carrier ID	`4`
`_Channel`	Channel	`Mobile`
`_City`	City	`Overland Park`
`_ContactID`	Contact ID	`13197985`
`_CountryCode`	Country code	`US`
`_CreatedBy`	The ID of the entity that created the Contact	`6387679`
`_CreatedDate`	Date the Contact was created	`2018-10-01 13:33`
`_FirstName`	First name	`Nora`
`_IsHonorDST`	Contact’s time zone honors Daylight Savings Time	`True` or `False`
`_LastName`	Last name	`Taylor`
`_MobileNumber`	Mobile number	`19135551212`
`_ModifiedBy`	ID of the entity that last modified the Contact	`6387679`
`_ModifiedDate`	Date and time the Contact data was last modified	`2018-10-02 12:22`
`_Priority`	Priority to use when sending a message to the Contact	`1`
`_Source`	Source of Contact information	`Mobile Opt-in`
`_SourceObjectID`	Internal unique ID of the Contact’s source	`2`
`_State`	State associated with the Contact	`KS`
`_Status`	Send status of the Contact	`-1` – Unspecified `1` – Active `2` – Bounced `3` – Held `4` – Unsubscribed
`_UTCOffset`	Number of hours from which the Contact’s time zone deviates from UTC	`-6`
`_ZipCode`	Zip code associated with the Contact	`55555`

NOTE: CarrierID field values are reportedly incorrect or inconsistent. Use with caution.

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